Modernizing a Legacy B2B eCommerce Platform

Integrated Salesforce, Avalara, and Laserfiche for full document lifecycle automation.
Delivered a self-service customer dashboard with embedded KPIs and analytics.
Implemented DevSecOps with Azure Pipelines, Terraform, and secure API gateways.
Migrated legacy architecture to .NET Core 9 microservices with modular components.
Built a real-time quote engine linked to SAP B1, supporting multi-tiered pricing logic.
Resulted in 40% growth in repeat orders and 70% fewer support tickets within 3 months.

Project Snapshot:
A national lighting distributor struggled with slow, manually intensive order workflows and siloed systems. As Fractional CTO, I led a complete transformation of the platform—re-architecting backend services, unifying integrations, and creating a seamless customer-facing experience.

Key Challenges:
Monolithic codebase with no API strategy
Manual quoting by sales reps via email
Siloed data between ERP, Salesforce, and support tools
Frequent downtime and long time-to-quote

What I Did / Led:

Rebuilt the entire platform in .NET Core 9 using a microservice architecture
Delivered a customer dashboard with KPIs, order history, and self-service quoting
Integrated SAP B1, Salesforce, Avalara, and Laserfiche
Implemented Azure DevOps CI/CD and secure API gateway policies
Championed internal training and adoption across business units

Impact:

+40% increase in customer reorders
-60% reduction in time-to-quote
70% fewer inbound support tickets
99.99% uptime within 90 days
Sales team reallocated 20% of time back to new business development

Tech Stack:
.NET Core 9, Azure DevOps, SAP B1, Kendo UI, Salesforce, Laserfiche, Avalara, Terraform