SaaS Platform Rebuild for Ad Tech Startup

Rebuilt a fragile MVP into a production-grade, multi-tenant SaaS platform.
Designed a visual campaign builder with dynamic rule logic and real-time reporting.
Integrated SignalR for live analytics and added secure RBAC infrastructure.
Coached offshore engineering teams, introduced Agile ceremonies, and restructured the sprint model.
Cut campaign setup time by 90% and helped close $2.3M in investor funding within 90 days.

Project Snapshot:
A pre-Series A ad tech startup had an MVP that couldn’t scale. The product lacked live reporting, had manual campaign logic, and no deployment pipeline. As interim CTO, I rebuilt the platform and team to be investor-ready in under 90 days.

Key Challenges:

No CI/CD, no multi-tenancy
Business rules hardcoded into legacy API endpoints
Disorganized Jira backlog and no delivery process
No way to demo campaign performance to investors or prospects

What I Did / Led:

Designed and built a SaaS platform with dynamic campaign rules, RBAC, and React-based builder
Created real-time dashboards using SignalR + SQL aggregates
Introduced Dockerized environments and Azure App Services
Recruited, trained, and led distributed engineering team across 4 time zones
Built sandbox demo environments for investors and sales

Impact:

Secured $2.3M Series A within 3 months
Cut campaign setup from 4 hours to 10 minutes
Launched with 150 agencies, zero downtime
3x faster sprint throughput after Agile refactor

Tech Stack:
.NET 6, React, SignalR, Docker, Azure App Services, SQL Server, Redis, Hangfire